Friday, October 28, 2011

Master Lock observes Breast Cancer Awareness Month

In honor of Breast Cancer Awareness Month, Master Lock has released several new pink security products. New this year are the 1500iDPNK Speed Dial and 1590DPNK Precision Dial Set-Your-Own Combination Lock as well as the AD101DPNK Pepper Spray and the 5900DPNK Safe Space products.  I received the Precision Dial to review for myself; here's a bit about that product:
The Precision Dial offers a resettable combination solution for users more comfortable with a traditional rotary dial and comes with an enclosed reset tool so users never have to worry about forgetting their combination again. It retails for $7.99 and is available in pink or white with pink accents and a pink ribbon. 
  • Easy to set & reset - use 3 letters, numbers or mix them!
  • Patented technology operates with familiar right-left-right combination lock movement
  • Combination reset tool included in package
  • Maximum security with anti-shim technology
  • High precision dial “clicks” for accurate dialing
  • 1-15/16" (49mm) wide metal body with hardened steel shackle
  • Hardened steel shackle for extra cut resistance
When Vivian saw the pink padlock sitting on the counter, she really tried to convince me that she needed it, since she loves all things pink.  However, since she's two, she doesn't really need a padlock for anything, so I kept it for myself.  I like that you can customize this lock to use your choice of combination (from a selection of letters and numbers).  And I really like the reset tool- I can't tell you how many padlocks I've had to throw away because I put them in a drawer someplace and the combinations got lost.   This lock is a nice size and weight, and would be great for any locker or cabinet that you need to secure.

Master Lock is doing more than just releasing new products in honor of Breast Cancer Awareness Month, they've also started a Facebook game that will generate donations for The Breast Cancer Research Foundation. Here's the scoop on that!
With more than 141 million casual gamers on Facebook®*, Master Lock is tapping into the power of the popular social network to challenge consumers to game for the greater good. In honor of National Cancer Survivors Day June 5, Master Lock is launching a free game on that will generate donations for The Breast Cancer Research Foundation® (BCRF) according to the level of fan participation. Master Lock will also challenge players to make a matching donation in the hopes of finding a cure and expanding the number of breast cancer survivors. In addition, the company is introducing new pink locking products to raise awareness for the cause and to help ‘unlock a cure.’

“Breast cancer can and does strike anyone – young, old, male, female – and we are committed to playing our part in finding a cure,” said Rebecca Smith, vice president, marketing, for Master Lock. “This year, we’re challenging our Facebook fans to play their part, literally, in raising awareness and funding research so that we can celebrate many more survivors next June.”

Giving through Gaming
Visitors to the Master Lock Facebook page will be challenged to mimic a directional combination on a virtual 1500iD Speed Dial Set-Your-Own Combination Lock. The Speed Dial is the first lock to open on up-down-left-right movements, instead of the traditional rotary dial. Much like the well-known game Simon, in which players must remember a progressive sequence of actions or instructions, players of the Master Lock Facebook game must remember a progressive sequence of directional movements. A leader board will rank the top overall gamers, and players can also choose to see a leader board of just their Facebook friends who are playing the game to spur friendly competition.

You play. We give. Master Lock will donate $0.01 per corresponding level achieved, up to a maximum of $25,000, to BCRF in 2011. To make an even bigger impact toward ‘unlocking a cure’ for breast cancer, Master Lock will also challenge players to make their own donations via a simple link on the game page. Employee testimonials and conversation on the Master Lock Facebook page will spur additional dialogue and awareness of breast cancer research and prevention.  BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide.
Happy gaming!

Disclosure: I received the lock discussed above to review for myself. I was not compensated in any other way and all opinions posted here are mine and mine alone.