Monday, November 14, 2011

Help o.b. donate up to $25,000 and Share-It-Forward for Huru International

*I received this information in an email and wanted to pass it on to you all, since it sounds like a great cause!

Can you imagine missing school as a young woman because you didn’t have access to sanitary protection?  Girls in Kenya often miss up to five days of school a month because of their period. (Source: Oxford University Study, 2010)

For millions of adolescent girls living in underdeveloped countries, sanitary protection is a luxury item. The lack of affordable, sustainable feminine care products can have devastating consequences for these girls, resulting in gaps in their education, and an increased vulnerability to poverty and disease. Huru International, a non-profit organization, in partnership with the o.b. Brand, is helping to raise awareness of this issue and provide the necessary personal care items to help safeguard these young girls’ health, and educate them on important issues like HIV.

Through a viral Facebook campaign – Share-It-Forward – the o.b. Brand will donate up to $25,000 to Huru International.

For every individual who shares the message about Huru International’s cause via the o.b. Outreach tab on, the o.b. Brand will donate one dollar to Huru International, with a minimum donation of $10,000 and a maximum donation of $25,000. A step-by-step guide to sharing is pasted below.

For every $25 donated, Huru can supply one girl with sanitary protection and other essential items for one year.

How does this impact a woman’s life?  Read Rose’s story below.

Will you help us by sharing the message from the o.b. Outreach Tab on your Facebook Wall? It's so easy!
Just go to the o.b. Outreach Tab on the mighty.small.movement Facebook Page at and click the pink "Click to Share" button to post the message on your Wall!

Press Release: The o.b. Brand Partners With Huru International to Bring Sanitary Protection to Girls in Need -