Pfizer Consumer Healthcare, makers of Children’s Advil®, conducted two new surveys of more than 1,000 parents and 250 pediatricians nationwide and found that more than half of consumers (52 percent) report feeling anxious, fearful or helpless when their child comes down with a fever.Do Parents Really Know Best?Common Medication Missteps· Nearly a quarter of parents (23 percent) admit to giving their child an adult over-the-counter medication at a lower dose to treat their fevers.· More than one third of parents (36 percent) base their dose on age rather than weight, which is the preferred method by doctors.It’s All in the Medication· Almost half of pediatricians (46 percent) report that the greatest misunderstanding parents convey about fever is that all fever medication contains the same ingredients.· The top three most fever-related questions that pediatricians receive from parents are related to medications:o 51 percent of parents have questions regarding how much medicine they should give their child to reduce a fever.o 46 percent of parents ask at which temperature they should give their child fever medication.o 39 percent of parents ask what over-the-counter medicine is best for their child’s fever.· One in three pediatricians (34 percent) report hearing about parents giving their children an adult over-the-counter fever medication at a lower dose, rather than giving them a children’s medication.· Half of pediatricians (50 percent) state that they often hear about parents continuing to administer medication to their children until their temperature returns to what they feel is normal.
In an effort to ease parents’ anxiety and minimize risks, Children’s Advil® has partnered with nationally recognized pediatrician, Alanna Levine, M.D., to introduce a fever relief program this cold and flu season to educate parents on common misperceptions and best practices when it comes to treating a child’s fever.Visit the Children's Advil Facebook page at this link.
Fever Relief TipsTo help better prepare for fevers during cold and flu season, Dr. Alanna Levine and the makers of Children’s Advil® recommend the following tips to parents:- Stay Cool: Remember that most fevers are in fact indicators that the body is fighting an underlying illness.- Be Prepared: Start the season by talking to a pediatrician about proper fever management. Also, check the medicine cabinet to ensure that all medications have not expired or been recalled.- Watch for Serious Signs: Generally, it’s time to call a pediatrician:· if your child is less than three months old and has a fever of 100 degrees or higher;· if the fever is over 103 degrees, no matter what the child’s age;· if the fever lasts more than three days;· if your child has a fever and looks and acts very sick;· if you are concerned regarding your child’s health.- Long Lasting Relief: When choosing a fever medication, be sure to consider how long the medication will last. Children’s Advil®®, which contains ibuprofen, provides up to 8-hours of relief with one dose.
Disclosure: “Thank you to Children’s Advil® for providing free product samples, the survey information, and gift pack.